Malin Melin

Malin Melin is one of Sweden's biggest lifestyle profiles within the equestrian segment with her 1 million followers and tens of millions of views every month. Malin has a large audience in Sweden but creates content in English, as she has an enormous global audience who have embraced her storytelling style which is close, dramatic, compassionate and natural around her, the farm and the horses' adventures throughout the year. Malin, who works under the brand Lady Malin has created a family together with her horses and followers that engages in the same way that TV series do; the followers wait to see what will happen next. Malin is actually medically blind, but has enough vision left to be able to work with social media and take care of the horses with the assistance of helpers on the farm. With high activity on both Youtube, TikTok and Facebook (!), where she alone on the latter platform has gathered half a million followers, Malin is a strong presence in an affluent niche, and creates incredibly entertaining content every week!