Sundsvall / Stockholm — since 2006

We connect what people need with what people care about.

Ninetone is the link between needs, offerings, and audience. We help artists, creators, organizations, companies, sports teams, and public figures understand what they actually offer — and how it should be formulated, packaged, and reach its audience.

We work where culture, communication, algorithms, entertainment, social media, and human behavior meet.

Talk to us →See what we do →
Positioning

Not a label. Not an agency. Not traditional management.

Ninetone is a communication and development house for the modern attention economy.

Sometimes we work with music. Sometimes with influencers. Sometimes with companies, organizations, sports teams, TV personalities, or creators. But the task is almost always the same: to understand a need. To refine an offering. And to build the bridge to the people who need to feel, understand, buy, follow, listen, come, vote, share, or care.

How we work

We build the bridge.

Every assignment begins with the same question: what needs to be connected?

Sport · Sports Club

GIF Sundsvall

Understanding the club's need for audience, energy, ticket sales and a stronger relationship with the fans. Ninetone works with messaging, channel selection, advisory services to management and communication that can fill the stands and strengthen the club's presence in people's everyday lives.

Organisation

Företagarna

To clarify the value of their services, formulate the offering together with the management, and reach Sweden's business owners in a way that feels relevant, concrete, and useful.

Music · Artist

Artist

Taking an artistic product and building a universe around it — sound, story, feeling, channel, audience, and long-term direction.

Public person · Creator

An influencer

Transforming attention into structure, business, creative development, and sustainable career.

Different worlds. Same core. Need. Offer. Human.

What's on

What's moving.

Projects, releases, stories and people we're working with right now.

Updated weekly
Artist of the week

Klara Andén

Klara Andén impresses quickly with her personality and musical identity, where she weaves together emotions and social reflections. In the fall of 2019, she moved into a musician collective to ac...

View profile →
Latest story

Ninetone signs Avdelning 44 – to elevate local humor to national level

Read →
Booking

Book talent

Artists, profiles, speakers and entertainers for contexts where the right person can transform the entire room.

Open booking →
Demos open

We listen to everything.

Send the music. Not because we're looking for perfection, but because we're looking for something that can be built upon.

Submit →
Management

Public people need private structure.

We build the system behind people who are seen.

See clients →
Client in focus

Avdelning 44

– If this TV series exists as a result of covid-19, then it's the best thing that has happened because of the pandemic, says Fredrik Strage. He draws a parallel to the British TV series The Office...

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The roster

People, projects and public attention.

Here you will find artists, creators, and personalities we work with, have built with, or help take to the next level.

All artists →
By the numbers

Quietly moving attention — and behaviour.

Artists, creators and public profiles
520+
Since the start
Years inside music, media and digital culture
20
Since 2006
Releases
2,100+
Since the start
Recording studios
4
Sundsvall / Stockholm
From the intersection

Stories from the intersection.

News from music, management, brands, creators, organizations, and public projects.

All news →
About

Ninetone Group

Ninetone Group is a Swedish development, management, and communications house built for the modern attention economy.

We work with people and organizations that need to get their message across: Artist, creators, Influencer, sports personalities, companies, sports teams, organizations, and public figures.

Our strength lies in understanding both the sender and the recipient. What needs to be said? Who needs to feel it? Which channel carries the message best? How does an offer become not just visible, but relevant?

That's why we work across music, social media, PR, management, business development, production, storytelling, distribution, and audience insight.

We are not just a record label. Not just a management company. Not just an agency.

We are the link between the need, the offer, and the people on the other side.

Merch

The house, wearable.

Clothing and objects from the Ninetone world. Simple things for people who move close to the music, projects, and culture around the house.

Visit the shop →
Talk to us

Tell us what needs to move.

Do you have music that needs to find the right audience, a profile that needs structure, a company that needs to formulate its offering, or an organization that needs to get its message across? Start there. We'll help you build the bridge.

Talk to us →