HaylieoPappaYOUTUBE

Jesper Nordberg is a Swedish creator and family profile, best known as the dad in the successful duo Haylie and Pappa. With hundreds of thousands of followers and over 100 million views, he has established one of Sweden's most beloved family concepts on TikTok, YouTube and Instagram. Jesper's humorous characters – such as the boisterous Morsan, the uncomfortably honest Frugan and his own self-ironic dad persona – have made him a favorite among both children and adults. His content combines warmth, everyday comedy and creative timing with a clear sense of audience engagement. After starting his journey with Ninetone, Jesper tested standing on his own two feet for a few years – but is now back with new energy and ambition. He is not only a skilled Underhållare, but also a creative strategist who knows how to build relationships, brand and loyalty over time.