The Swedish Family

The Swedish Family, one of Sweden's most beloved YouTube channels! With over 611,000 subscribers and 20 million views per month, this family has captured hearts around the world. After several years in Lisbon, Portugal, Joanna, Axel and their children Alma (11 years old), Harry (8 years old) and Laura (2 years old) returned to Sweden in 2024, and continue to share their adventures. Since its launch in 2018, the family has invited viewers into their daily life, filled with joy and adventure. From cooking and shopping to exciting travels, their content is an inspiring mix of everyday life and discovery. Their positive energy and engagement are contagious, and they strive to inspire others to travel and experience the world.