Jesper Nordberg joins Ninetone – a long-awaited return

Ninetone Group is pleased to announce that Jesper Nordberg – the creator behind the immensely popular family concept Haylie and Pappa and beloved characters Morsan and Frugan – is returning to Ninetone after a couple of years of his own creative ventures.

Over the past few years, Jesper has built one of Sweden's most beloved family platforms with hundreds of thousands of followers on TikTok, YouTube and Instagram. His unique mix of humor, authenticity and warmth has made him one of the most relatable profiles on the new Swedish humor scene.

– We are incredibly happy to welcome Jesper home to Ninetone again. He is a creator with a rare ability to build relationships with audiences – regardless of age, says Stefan Hallgren, manager and executive producer at Ninetone.

Jesper will once again be part of Ninetone's creator network and management team, with a focus on further developing his brand, expanding the product portfolio and finding new ways to reach audiences both digitally and physically.

– I look forward to being back. Ninetone has always been a place where you dare to think new, where you get to grow – and where there is plenty of room. It feels like the right place, at the right time, says Jesper Nordberg.