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Linnea & Viola - The Twins Who Own Social Media

Ninetone welcomes the 23-year-old twins Linnea & Viola Falk to its creative family.

By Stefan Hallgren

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Linnea & Viola - The Twins Who Own Social Media

Ninetone welcomes the 23-year-old twins Linnea & Viola Falk to its creative family. With over 628,800 followers on TikTok and 137,000 followers + 4 million views per month on Youtube, they have become two of Sweden's most influential profiles in their generation. Since starting on Musical.ly nine years ago, they have built a strong, loyalty-driven national brand by being themselves and embracing the imperfect. The content consists of humorous sketches, everyday clips and vlogs. "Ninetone's vision, service profile and understanding of our creativity make them the perfect partner," they say. Linnea & Viola are unique in Sweden and have 90% of their career ahead of them despite their already enormous size, says Stefan Hallgren, talent manager at Ninetone. The target audience is women 18–30 years old who are inspired by their relaxed style. Ninetone looks forward to supporting their continued growth and offering them to projects and brands that want to reach the right target audience.