Ninetone behind Ronny & Ragge's success in social media

We at Ninetone are incredibly proud that Ronny & Ragge have been named Newcomers of the Year in the Media Academy's Power Barometer 2025. The award highlights profiles and actors with the greatest influence in Swedes' digital flows, based on data from platforms such as Instagram, TikTok, YouTube and X. Getting on the list is an achievement in itself – but being additionally recognized as this year's newcomers shows what an impressive journey Ronny & Ragge have made in their digital presence during the year.

When we at Ninetone began our collaboration, Ronny & Ragge essentially had no established presence on social media. Despite their strong cult status and long history in Swedish entertainment, their digital platforms were a blank slate. Together we developed a clear social media strategy with the goal of creating an authentic and engaging digital identity – one that honored their humor, nostalgia and folk appeal while simultaneously feeling relevant to a new audience.

Through creative content work, data-driven insights and close dialogue with followers, we have helped Ronny & Ragge build a digital platform from the ground up. The result is an explosion in reach, engagement and impact – where classic characters have become modern stars in today's social flows.

That Ronny & Ragge are now being recognized by the Media Academy as Newcomers of the Year in the Power Barometer 2025 is proof of the power of strategic and creative work with social media. For us at Ninetone, this is evidence of what happens when creativity, nostalgia and digital strategy truly come together.

We are incredibly proud to have driven Ronny & Ragge's social media during the year – from idea and strategy to content and community building – and we want to give a big thank you to both Ronny & Ragge and the entire team behind the project for their trust, energy and commitment.

This award shows that when creativity, cultural heritage and strategy come together – then magic happens.