Ninetone signs Galia Mashchenko

Ninetone continues to build the next generation of strong personal brands and now welcomes Galia Mashchenko to the company. Galia is a Ukrainian-born creator based in Sweden who has built a growing presence in Swedish social media in a short time. She currently has over +140,000 followers total across TikTok, Snapchat, YouTube and Instagram. But what makes her interesting is not the reach itself. It's the behavior. On Snapchat, Galia has had several viral breakthroughs, where content has generated over 40 million views and where Reels on Instagram have reached millions of views. It's a clear signal of something that goes deeper than impressions – content that people actively want to save, return to and share further. She moves naturally between her own content, UGC and brand collaborations, with a clear understanding of how content actually works in the feed today. "Galia has a very strong sense of what sticks. Not just what gets views, but what gets people to stay. That's an important difference – and exactly where we want to be," says Stefan Hallgren, Ninetone. "I'm very happy to be part of Ninetone. It feels like the right step for me and I look forward to developing further together with their idea-driven team," says Galia Mashchenko. With Galia Mashchenko in its roster, Ninetone continues its work developing profiles that build real relationships with their audiences – not just reach.