NINETONE signs agreement with Jämtkraft for Avdelning 44
NINETONE has signed an agreement with Jämtkraft for our client Avdelning 44 and a series of commercials.
By Patrik Frisk
Published
NINETONE has signed an agreement with Jämtkraft for our client Avdelning 44 and a series of commercials. The collaboration brings Sundsvallsgruppen's municipal characters into a campaign for the Takpris electricity contract as Jämtkraft invests in Västernorrland.
The campaign is built on the concept "Vi gillar högt i tak. Bara inte på elpriset." Avdelning 44 uses its satire and characters to try to understand and explain the electricity market in its own way. The result is around ten films, complemented by advertisements, print, outdoor advertising and radio.
Content Innovation is responsible for the campaign concept and strategy, as well as production together with Avdelning 44. Daniel Woxlin and Avdelning 44 are responsible for film production, scripts and direction.
We at NINETONE look forward to more people getting to know Avdelning 44 through the collaboration with Jämtkraft.
Läs mer om kampanjen hos Content Innovation
Bild: Kampanjbild via Jämtkraft. Fotograf ej angiven.