Finally! Sweden's OG Influencer to Ninetone.
Alexandra Nilsson is today one of the names that continues to grow every year in its close relationship with about half a million Swedish women in her own social channels.
By Stefan Hallgren
Published
Alexandra Nilsson is today one of the names that continues to grow every year in her close connection to around half a million Swedish women on her own social channels. As a teenager many years ago, she called herself Kissie and created the modern Influencer by definition! She broke through in the role of the blogosphere's enfant terrible in the early 2010s, but over the past decade another warm, humorous, intelligent and popular Underhållare has emerged who has truly won over the Swedish heart with large followings and numbers on both TikTok, Instagram and Youtube. Young modern women identify with Alexandra's life, everyday routines and approachable manner that is somewhat like social media's Bridget Jones. It is with great confidence (and a large dose of enthusiasm) that we set our direction to develop new entertainment products, formats and viewing windows to put Alexandra's experience, sharpness, charm and relatability in a larger context. It is so fun to get to say - welcome Alexandra.