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Ronny & Ragge launch raggarchips!

The raggar legends Ronny & Ragge are making a thunderous comeback – and now they're taking over the snack shelves! In collaboration with ERT Godis, Sweden's largest privately owned candy wholesaler, we are launching Raggarchips, a crispy and flavorful chip that is guaranteed to get both taste buds and engines revving.

By Jesper Lindgren

Published

Ronny & Ragge launch raggarchips!

The Raggar Legends Ronny & Ragge are making a thunderous comeback – and now they're taking over the snack shelves! In collaboration with ERT Godis, Sweden's largest privately-owned candy wholesaler, we're launching Raggarchips, a crispy and tasty chip that's guaranteed to get both taste buds and engines spinning.<h2>According to legend, Raggarchips was invented in Byhåla over 30 years ago!</h2>One day, Ronny and Ragge skidded on Fårrden and drove straight onto a farmer's potato field. Ragge's white dragster slid in panic from the brakes to the gas, and Fårrden's tires plowed into the soil. Potatoes shot up through the rust holes into the engine bay, were sliced by the cooling fan and sprayed onto the overheated engine block. When the duo opened the hood, the entire engine bay was full of freshly fried, golden-brown chips – and right then and there, Raggarchips was born! - Three tasty varieties.<h2>Raggarchips Sourcream & Onion</h2>Hey man, these are the chips for you if you like a flavor that swings as much as Fårrden in a curve! Crispy, fresh and tangy – like a perfect night on the dance floor. Perfect for hanging out in the garage or lounging on the couch. Try them, we promise success!<h2>Raggarchips Grill - Grill, booze and good vibes!</h2>Here we have the chips that take the taste of grilled love straight into your mouth. Smoky, hearty and perfect with a pilsner or a hot night at the sausage stand. Perfect to share with the guys in the garage – or not, because you won't want to share.<h2>Raggarchips Raggarballe with Swinging Door (Sausage with Bread)</h2>-Listen up, now we're talking chips with real raggar style! The taste of sausage with bread and ketchup is as iconic as a chromed front end on Fårrden. A tribute to the sausage stand, late nights and swinging raggar ballads. A perfect mix of salt, smoke and ketchup love – just like a real sausage with bread. Take a bite and feel the engine roar!Raggarchips is pre-launched exclusively online at Klippkungen.se and in stores at Hemmakväll on Friday, February 14th. The official launch in other stores takes place on Saturday, March 1st.