Wille Norström from Storstadspojkarna enters Paradise Hotel

William "Wille" Norström from the trio Storstadspojkarna takes a place in the new season of Paradise Hotel. The 22-year-old Wille, who grew up in Fresta, Upplands Väsby, has made a name for himself as a TikTok profile and musician, and is now one of the first participants in the reality show that will air on Viaplay this fall. He describes the show as his favorite program during his teenage years and looks forward to being part of it himself.

After a brief guest appearance on Love Island last fall, Wille sees Paradise Hotel as a chance for redemption on television. He believes the show is very much about psychology and social games, where it's about becoming liked and creating alliances. Wille describes himself as energetic and humorous, and he takes life with a pinch of humor, which he believes will show on television.

The new season was filmed in early spring at the luxury hotel Playa Nix in Mexico. The show follows the participants as they find roommates and compete to stay the longest to win half a million kronor. Wille tells us that the season is filled with twists, nerves, and unexpected events, and he hints that viewers can expect a memorable and entertaining season.

For Storstadspojkarna, Wille's participation in Paradise Hotel could also mean a boost ahead of the fall's music release. The trio has big plans for the fall, and exposure from the show can give extra traction to their upcoming projects. It's an exciting time for both Wille and Storstadspojkarna, and fans can expect both music and entertainment during the fall. With his participation in Paradise Hotel, Wille is now taking the next step in his career, and viewers can follow his adventure on Viaplay this fall.