Ida Segerborg

Ida Segerborg goes her own way and takes Swedish pop music to new heights. While artists like Veronica Maggio and Linnea Henriksson stay within pop's safe boundaries, Ida has chosen to experiment with electronic dance music. She moves her songs to the borderland where radio pop meets the dance floor and club culture. Ida's lyrics, which describe life as a twentysomething, are combined with international beats and create an exciting musical fusion. The result is music that is not only ready for radio, but also for club scenes around the world. With her unique approach to pop and her courage to experiment, Ida Segerborg is an artist who is shaping the future of Swedish pop and EDM.