Dark Hearts
Marketing strategy: Pre-save campaign to drive traffic to Spotify. Commencing 2 weeks prior to release. EU DJ promo by Ninetone's PR team. Playlisting and social media marketing will start at release with a follow-up campaign one month after retargeting successful territories. Lyric video dropping 3 weeks after the release with a Google ads campaign (worldwide) and then narrowing the campaign spread after 1 month to build awareness. Artist will post on TikTok & Instagram and Ninetone will run ads on any successful/viral posts.
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